August 5, 2014
Dear Brand Manufacturer, give me product images. Signed, Retailer
Some retailers, such as Sears and Kohl’s (which use multiple images, zoom with color, and flyout zoom), do a great ... Read more
August 4, 2014
YouTube vs. Hosting on Your Own Site
Why brand and product videos on YouTube cost you brand control, SEO credit, and optimization data — and when self-hosting on an OVP wins.
July 11, 2014
Alternative payments: the path to increasing global sales
From Bitcoin to novel ways to pay with your phone, there is a large diversity of startups inventing new online ... Read more
June 23, 2014
Online video for ecommerce: what type of content should you create?
For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with ... Read more
June 9, 2014
The ‘store of the future’ is incomplete without mobile technology
In a recent post on the Store of the Future, I wrote about how a well-merchandised showroom is an integral ... Read more
May 6, 2014
Reimagine the Shopping Experience
Currently, at least 90 percent of people use multiple screens in an average day. Because we tend to frequently switch ... Read more
April 15, 2014
Digital Signage Displays in Every Shopping Aisle
When shopping in a store, I often find myself likening the pursuit of finding exactly what I want to buy ... Read more
April 9, 2014
Store of the Future: A Phenomenally Merchandised Showroom
As more and more consumers opt to buy online and via their phones, many retailers are finding that their sales-per-square-footage ... Read more
March 20, 2014
Prepper Book Review – Montana Alliance
With all the doomsday prepper shows and natural disasters that seem to hit our planet from all directions setting back ... Read more
March 20, 2014
Dear Pandora – how do Thumbs work?
I’ve made an assumption all this time that the thumbs up/down would indicate to Pandora that for a given station, ... Read more