I help technology and commerce organizations turn complex, often aging products into modern, AI-native platforms. Over 20+ years I have led product, strategy, marketing, and operations across Fortune 500 companies and venture-backed startups, from a global e-commerce transformation to enterprise software portfolios to early-stage SaaS. What I do best: read where a market is heading, define the product and positioning that wins there, and align teams to deliver it.
This page is that career told properly, one chapter per company, written in first person from the actual record of each era. The chapters read as one continuous story: each hands off to the next, so you can start at the beginning and read it like a book, or jump straight to any role below.
The chapters
- Yottaa · Chief Product Officer · 2022 to 2026. The capstone: leading the reinvention of a decade-old CDN pioneer into an AI-native Web Performance Cloud.
- Gap · Director, Product Management, Marketing Technologies · 2020 to 2022. The buyer’s side: turning “personalization at scale” into running platforms inside a $16 billion retailer.
- Elastic Path · Chief Marketing Officer, then Chief Strategy Officer · 2018 to 2020. Four seats at one company: saving a Series B, helping popularize headless commerce, and finding out if I could do the job I had been selling to.
- IBM · Director, Product Management, Watson Commerce · 2016 to 2018. The salvage job everyone warned me off: reviving a twenty-year-old commerce platform, a nearly $400 million portfolio, in the Watson era.
- Intel · Director, Product Management, IoT Solutions for Retail and CPG · 2014 to 2016. Inside the silicon: testing the IoT dream against real retailers and real unit economics.
- Adobe · Senior Manager, eCommerce, then Head of Product Strategy and Marketing, Commerce · 2010 to 2014. The origin of experience-driven commerce: content and commerce are one experience, and the site becomes the store.
- ISCS · Vice President, Professional Services · 2008 to 2010. Becoming an operator: instrumenting a services business and changing its slope, six years before Guidewire came calling.
- Accenture · Analyst to Senior Manager · 2000 to 2008. The apprenticeship: delivery at scale, offshore from the inside, and the launch that taught me to test against reality before you ship.
Advisory and earlier career
Along the way I advised an e-commerce software startup on brand and go-to-market (Goomzee, 2003 to 2010), and before any of it I ran my own web consultancy (Street Light Creations, 1998 to 2000), building online marketing for small businesses back when that was a strange thing to sell.
Education
University of Montana: Bachelor of Science, Business Administration, minor in Communications, 2000.
How this was written
I built these chapters the way I like to build products: from the record first. For each era I mined my own archive, the decks, plans, spreadsheets, and journals I kept at the time, and checked every claim against a document or a public source before it earned a place on the page. I drafted with AI as a working partner, ran each chapter past panels tuned to skeptical readers, and rewrote until it sounded like me, because it is me. Where a number could not be verified, it is not here. The links throughout go to the public record.