July 30, 2026
The Tag Manager Was a Trojan Horse: How Marketing Took Control of the Storefront
Marketing didn't storm IT's gates. It walked through them with a container tag. A first-person history of the tag manager, from 2007 to the consent era.
July 29, 2026
How We Learned to Measure the Web: A History From Server Logs to Core Web Vitals
The web spent 30 years measuring the wrong stats. A history of web measurement from 1995 server logs to Core Web Vitals, from someone who lived it.
July 27, 2026
My llms.txt Got Zero Reads. So I Read My Logs to See Who Actually Crawls My Site.
My llms.txt got zero AI reads, and a 137,000-site study agrees. Here is what my server logs say actually crawls a site, and why the fundamentals still win.
July 23, 2026
The DCAPItator: A First-Person History of Headless Commerce
The fuller story of how headless commerce got its name, including the undocumented Elastic Path engineering legend behind the DCAPItator.
March 6, 2026
The End of Bicameral AI: Scale Solved Capability, Not Continuity
Why Continuity-Regulated Intelligence (CRI) Is a Layer 0 Requirement for AGI Scale solved capability. It did not solve continuity. And ... Read more
February 24, 2026
Commerce Protocols Solved Checkout. The Hard Part Comes Next.
I hate running out of pantry staples and prefer to keep backups of the essentials, especially coffee. We have a ... Read more
January 28, 2026
From the V-Model to Real User Feedback
For a long time, the dominant question in software delivery wasn’t how fast we could move, but how early we ... Read more
October 1, 2025
Get Ready for the First Cyborg Monday
In my recent Fast Company article, I introduced the idea that this holiday season won’t just be another Cyber Monday. ... Read more
September 23, 2025
Rewrite vs. Enhance: Finally a Data-Driven Answer
Every product manager or engineer who’s inherited someone else’s codebase knows the question: Do we try to enhance what’s here—or ... Read more
September 15, 2025
AI Shopping Bots are ghosts
Digital analytics platforms like Google Analytics 4 or Adobe Analytics, along with RUM tools, aren’t capturing the surge of new ... Read more