September 15, 2025
AI Shopping Bots are ghosts
Digital analytics platforms like Google Analytics 4 or Adobe Analytics, along with RUM tools, aren’t capturing the surge of new ... Read more
September 15, 2025
Digital analytics platforms like Google Analytics 4 or Adobe Analytics, along with RUM tools, aren’t capturing the surge of new ... Read more
May 3, 2021
Recently I had the honor of being a guest speaker in the Customer Analytics course, which is part of the University ... Read more
May 4, 2016
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer ... Read more
July 23, 2015
I’d go for the disruptive approach. Marketing has so fundamentally changed. It’s all about digital marketing now. When Nike learns ... Read more
March 12, 2010
Full disclosure, I work for a property and casualty insurance software company. That said, our software, being focused on automation ... Read more
July 24, 2008
On a recent trip in Milan, McDonalds had a game going on where you registered via SMS. Using SMS to ... Read more
January 31, 2007
After completing a SurveyMonkey survey today for work, it dawned on me that you could take that basic tool, leverage ... Read more
January 11, 2007
idea: Create additional service offering for outdoor advertising companies to provide an additional value added service of SMS marketing Background: ... Read more
December 24, 2006
Part of the excitement of blogging is the dialogue that is created between different people. Initially, we had the simple ... Read more
December 18, 2005
How often do you get the whim to just go see a play or concert. Have you ever found yourself ... Read more