September 15, 2025
AI Shopping Bots are ghosts
Digital analytics platforms like Google Analytics 4 or Adobe Analytics, along with RUM tools, aren’t capturing the surge of new ... Read more
May 3, 2021
Personalization @ Scale Includes Privacy as a Priority
Recently I had the honor of being a guest speaker in the Customer Analytics course, which is part of the University ... Read more
May 4, 2016
Moving “Digital” to the Physical Realm
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer ... Read more
July 23, 2015
Ramblings for University level Principles of Marketing Class
I’d go for the disruptive approach. Marketing has so fundamentally changed. It’s all about digital marketing now. When Nike learns ... Read more
August 18, 2014
Why retailers’ print catalogs are making a comeback
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big ... Read more
June 23, 2014
Online video for ecommerce: what type of content should you create?
For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with ... Read more
January 29, 2014
Apple, Burberry and Sephora in the new digital fantasy world
For every woman makeup is an emotional object. It is a way of assuming a new identity, becoming a more ... Read more
January 8, 2014
Bringing Brands to Life with Video Commerce
Every holiday season, only one televised fashion show commands a highly anticipated audience of 15 million viewers worldwide. Broadcast on ... Read more
March 12, 2010
Selling Insurance to Generation X & Y
Full disclosure, I work for a property and casualty insurance software company. That said, our software, being focused on automation ... Read more
July 24, 2008
SMS Promotions on Merchandise Advertising
On a recent trip in Milan, McDonalds had a game going on where you registered via SMS. Using SMS to ... Read more