September 15, 2025
AI Shopping Bots are ghosts
Digital analytics platforms like Google Analytics 4 or Adobe Analytics, along with RUM tools, aren’t capturing the surge of new ... Read more
May 3, 2021
Personalization @ Scale Includes Privacy as a Priority
Recently I had the honor of being a guest speaker in the Customer Analytics course, which is part of the University ... Read more
May 4, 2016
Moving “Digital” to the Physical Realm
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer ... Read more
July 23, 2015
Ramblings for University level Principles of Marketing Class
I’d go for the disruptive approach. Marketing has so fundamentally changed. It’s all about digital marketing now. When Nike learns ... Read more
March 12, 2010
Selling Insurance to Generation X & Y
Full disclosure, I work for a property and casualty insurance software company. That said, our software, being focused on automation ... Read more
July 24, 2008
SMS Promotions on Merchandise Advertising
On a recent trip in Milan, McDonalds had a game going on where you registered via SMS. Using SMS to ... Read more
January 31, 2007
SMS Survey
After completing a SurveyMonkey survey today for work, it dawned on me that you could take that basic tool, leverage ... Read more
January 11, 2007
SMS Marketing on Outdoor Advertising Billboards
idea: Create additional service offering for outdoor advertising companies to provide an additional value added service of SMS marketing Background: ... Read more
December 24, 2006
Magazine Article Trackback Blogging
Part of the excitement of blogging is the dialogue that is created between different people. Initially, we had the simple ... Read more
December 18, 2005
Have Fun Now – Instant Discounts on Last Minute Activities
How often do you get the whim to just go see a play or concert. Have you ever found yourself ... Read more
