July 21, 2025
Adaptive Content for Bots: Why Many E‑Commerce Sites Are Invisible to AI
Generative AI is rapidly changing how people search for and discover products online. As an e-commerce veteran, I’ve noticed a ... Read more
December 7, 2016
Making the Holiday Shopping Experience Seamless
Only three in 10 companies have an up-to-date view of the customer journey. Connecting online and in-store data is what closes the gap.
December 16, 2014
Easy Attribution for Store to Store Sale
One of the biggest challenges to a delightful customer experience across channels is executive bonuses and the KPIs that illustrate ... Read more
September 19, 2014
Realizing the Security Needs of In-store Apps
I am adventurous when it comes to e-commerce, mobile wallets, social sign-in and all things that support digital marketing. I’ve ... Read more
May 6, 2014
Reimagine the Shopping Experience
Currently, at least 90 percent of people use multiple screens in an average day. Because we tend to frequently switch ... Read more
April 15, 2014
Digital Signage Displays in Every Shopping Aisle
When shopping in a store, I often find myself likening the pursuit of finding exactly what I want to buy ... Read more
April 9, 2014
Store of the Future: A Phenomenally Merchandised Showroom
As more and more consumers opt to buy online and via their phones, many retailers are finding that their sales-per-square-footage ... Read more
March 10, 2014
Linking In-Store and Online Customers at the Point of Sale
Enticed by an in-store promotion at a large retail chain recently, I gave my email address to the cashier in ... Read more