May 3, 2021
Personalization @ Scale Includes Privacy as a Priority
Recently I had the honor of being a guest speaker in the Customer Analytics course, which is part of the University ... Read more
June 10, 2019
My Headless Commerce Experience with Adobe.com
I’ve worked in commerce for some two decades, on both the front-end and the back-end and everything in between. Over ... Read more
May 4, 2016
Moving “Digital” to the Physical Realm
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer ... Read more
July 23, 2015
Ramblings for University level Principles of Marketing Class
I’d go for the disruptive approach. Marketing has so fundamentally changed. It’s all about digital marketing now. When Nike learns ... Read more
December 16, 2014
Easy Attribution for Store to Store Sale
One of the biggest challenges to a delightful customer experience across channels is executive bonuses and the KPIs that illustrate ... Read more
November 25, 2014
Omni-channel Retailing Falls Short in 2014
As we approach the busiest shopping weekend of the year in the US, I see many retailers still falling short ... Read more
September 19, 2014
Realizing the Security Needs of In-store Apps
I am adventurous when it comes to e-commerce, mobile wallets, social sign-in and all things that support digital marketing. I’ve ... Read more
March 20, 2014
Prepper Book Review – Montana Alliance
With all the doomsday prepper shows and natural disasters that seem to hit our planet from all directions setting back ... Read more
March 20, 2014
Dear Pandora – how do Thumbs work?
I’ve made an assumption all this time that the thumbs up/down would indicate to Pandora that for a given station, ... Read more
November 12, 2013
Google Penguin Attacks My Hyperlink
I believe in hypertext. When Tim Berners-Lee proposed the concept and helped bring it to life, we all became a ... Read more
