Today I saw my first embedded video advertisement on a web page. Now, I’ve seen the fancy flash ads that run across the screen, pop up or are just placed as a banner, but those are like animation not full motion video. The online version of the Wall Street Journal today has a full motion video advertisement, with sound, for FedEx regarding international shipping. It’s new, so it stopped me dead in my tracks. I saw the screen moving much more than an animated GIF would and I was intrigued. So, naturally I clicked on the sound button and low and behold I was watching TV on a website. I have a DSL connection so this worked fantastic. However, I figure the novelty will last only months and then it will just be another ad. Given I pay for my online subscription to the WSJ, I will be upset if they put in a larger ad or insert it between pages, but I think that is the future for free content online. It’s as easy as putting a page in the click process that makes you watch a full motion advertisement before letting you on to the next page of information. It?s very annoying if you ask me, but it could incent people to subscribe to a pay service without ads. Either way, keep your eyes on the look out for full motion advertising online. It’s here!