July 23, 2015
Ramblings for University level Principles of Marketing Class
I’d go for the disruptive approach. Marketing has so fundamentally changed. It’s all about digital marketing now. When Nike learns ... Read more
December 16, 2014
Easy Attribution for Store to Store Sale
One of the biggest challenges to a delightful customer experience across channels is executive bonuses and the KPIs that illustrate ... Read more
November 25, 2014
Omni-channel Retailing Falls Short in 2014
As we approach the busiest shopping weekend of the year in the US, I see many retailers still falling short ... Read more
November 17, 2014
Product Recommendations: Going Beyond “Viewed This, Bought That”
Online marketers can choose from many tools to provide customers who are shopping on your e-commerce site with relevant products ... Read more
September 19, 2014
Realizing the Security Needs of In-store Apps
I am adventurous when it comes to e-commerce, mobile wallets, social sign-in and all things that support digital marketing. I’ve ... Read more
August 18, 2014
Why retailers’ print catalogs are making a comeback
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big ... Read more
August 5, 2014
Dear Brand Manufacturer, give me product images. Signed, Retailer
Some retailers, such as Sears and Kohl’s (which use multiple images, zoom with color, and flyout zoom), do a great ... Read more
August 4, 2014
YouTube vs. Hosting on Your Own Site
Why brand and product videos on YouTube cost you brand control, SEO credit, and optimization data — and when self-hosting on an OVP wins.
July 11, 2014
Alternative payments: the path to increasing global sales
From Bitcoin to novel ways to pay with your phone, there is a large diversity of startups inventing new online ... Read more
June 23, 2014
Online video for ecommerce: what type of content should you create?
For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with ... Read more