July 21, 2025
Adaptive Content for Bots: Why Many E‑Commerce Sites Are Invisible to AI
Generative AI is rapidly changing how people search for and discover products online. As an e-commerce veteran, I’ve noticed a ... Read more
July 21, 2025
From Digital Analytics to Business Outcomes Monitoring (BOM): Rethinking Composable Digital Experiences
A playful twist on “BOM,” traditionally known as a Bill of Materials, feels entirely appropriate given the explosive growth of ... Read more
January 27, 2025
DeepSeek & The Future of AI Models: Lessons from the Browser Wars
The trajectory of innovation in AI today reminds me of the early days of the web and the browser wars ... Read more
January 6, 2025
SaaS companies are irrelevant with AI agents
I’ve heard a few folks joking (sometimes not-so-jokingly) about how the next wave of AI agents, combined with a simple ... Read more
May 3, 2021
Personalization @ Scale Includes Privacy as a Priority
Recently I had the honor of being a guest speaker in the Customer Analytics course, which is part of the University ... Read more
June 10, 2019
My Headless Commerce Experience with Adobe.com
I’ve worked in commerce for some two decades, on both the front-end and the back-end and everything in between. Over ... Read more
January 3, 2019
Frictionless Commerce – the future of customer experience is seamless
As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods ... Read more
May 12, 2017
IBM’s answer man
The retail industry is awash with tech industry buzzwords that no one wants to admit they don’t understand. That’s okay, ... Read more
December 7, 2016
Making the Holiday Shopping Experience Seamless
Only three in 10 companies have an up-to-date view of the customer journey. Connecting online and in-store data is what closes the gap.
May 4, 2016
Moving “Digital” to the Physical Realm
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer ... Read more