Over the holidays I found myself in many lines, whether they were to buy something or mail it at the post office. On the occasion I was trying to ship a package I found out that I did not have the right form. Unfortunately, I waited for over half an hour before learning this and had to start over at the end of the line once I had the correct form. I’m guessing something similar has happened to you where you didn’t have what you needed to perform the transaction when you reached the end of the line or found out you were in the wrong line all together. In scenarios where these types of lines exist, the organization should employ an individual (could be someone rotating out of one of those boring seat jobs) to talk to people in the line in order to make sure they a.) have everything they need for when they’re at the counter and/or b.) are in the correct line.
Category Archives: Business
Product Placement Will Pay for All Content to be Free
Words:research,news,knowledge,humor,discourse,conversation,business
Sound:noises,music,songs,downloads,mp3s,news,radio,conversation
Video:pictures,flash,cartoons,movies,tv,conversation,phones
In a little under 10 years we went from accessing text through gopher to listening to music, watching the latest episode of survivor, IMing one friend, and talking to another across the world?all at the same time. And if I want to know how to make a cup of chai, I can access the recipe and directions a thousand times over within seconds. I remember when I could only access the Internet at my high school, which had a connection to the local university. Now, I can answer a question stumping everyone at a party through my mobile phone, which calls up google for me in seconds. So far I only pay around $20 for my home broadband access and $40 for my unlimited data plan on my mobile phone. Yet, I can access almost anything for free through those two pipes. The only subscription I have is to the Wall Street Journal, which I enjoy to read and they don?t supply for free. Advertising pays for a lot of this, but as most know, much of this is well?just used.
So, what will I have at my finger tips in the next 10 years? Between peer to peer file sharing technology improvements, lower cost bandwidth, ubiquitous wireless access, and a proliferation of devices that can access anything, I expect I should be able to do all of this, but faster, with higher quality and easier. I want to be able to listen to XM radio from my mobile phone, decide I want to keep the song for later that I?m listening to, pull up the nightly news (video) when I get home from work, have the WSJ read to me in the bathroom while I shower, and be able to see my friend across the world that I?m talking to on the phone while showing her the funny clip from a TV show I watched the night before. (long sentence used to dramatize how all of this will be accessible anytime, anywhere and all at once if desired) Oh, and I don?t expect to pay anymore. In fact, I expect that the cost will go down a bit. So, who?s going to pay for this? Well, I think it will be product companies. I don?t see anything that can be displayed on a screen costing money. I do however expect to be persuaded to drink more Diet Coke, buy new clothes more often and be enticed to run to the store to get the latest gadget, etc. However, in a time that will be over stimulated, I expect less advertising that?s in my face, but more subtle. For example, it may be that the can of soda in every video clip I watch happens to be Diet Coke, because Coca-Cola would know I like Diet Coke and they would pay to have it so that everything I watched would show only Diet Coke (of course, Pepsi may overbid them every once in a while as simple as Google AdWords and I may see a few Diet Pepsi cans occasionally). I happen to like PDA type phones more than the latest thin phone, so Warner Brothers may make it so that every movie/TV show I watch just happens to have the latest one laying around in a scene with a character that it knows I like (it would know I like the character as simple as Amazon knows I have taste for philosophy, business, and Harry Potter). This would then inspire me to likely get it after repeated visuals, and if I bought it immediately from watching, then the WB of course would get a larger commission. Product placement, I believe will pay for everything. Content will be free. Do I think there will be no advertisements? No, but I expect they will be more ?on demand? when I?m interested in something (for example SOBE may get their can in one day promoting their new energy drink. I may then be curious, touch it on my screen and be taken to an advertisement telling me what it is and why I should try it). Oh, and I?m a privacy nut, so I sure as hell hope that someone figures out how to let me give up some of this information without having it abused so that I can do all this for ?free.?
Letter to the Airlines
When I book a ticket on my own dime I usually have a destination in mind and want the cheapest ticket. Why can?t any of the sites just tell me, “hey, the cheapest possible way to get you to Somewhere, State on the third weekend of march is if you fly on our 6pm flight Friday, and are willing to go through Somewhere Else, Other State. Or tell me hey, I understand you want to fly on these specific dates, but if you fly at these times here are the discounts because those planes aren’t very full right now. And speaking of booking tickets do you really need to jack the price up the last minute? Have you ever thought about lowering it to just fill the plane? Note to non-airline websites, if you let me just give you the dates and destination and find me the absolutely lowest possible fare regardless of airline, I?m your customer for life. Note back to airlines, I?ll stick with you if you let me get a discount for turning in a bit of mileage or foregoing earning mileage for the trip.
Ok, so let?s talk about some of the things that I think are either annoying or odd while flying.
- Interruptions by the captain. I’m watching my movie and all of a sudden he/she is talking. That pause feature never seems to work and the voice usually makes me miss a key scene. Some of them go on forever. Someone needs to tell them that we really don’t care what the weather is like where we are going to land, or the flight speed or how happy they are that we chose to fly with them.
- And speaking of long winded announcements, flight attendants should also keep it short and sweet. I think some of them feel powerful when talking on that mic and enjoy hearing their voice thunder over the terrible intercom.
- Does anyone know why I have to put my bag under the seat in front of me? I like keeping it under my legs so I can stretch them out. I asked once and the flight attendant said it was so everyone could get out in an emergency. I guess I can understand this, but why is it only during take-off and landing? Seems to me that you can’t really do much evacuating at those times.
- Being told that mobile phones may disrupt the navigation devices, then hearing one ring as we’re safely landing.
- 500 mile upgrades. Just tell me when I’m eligible for first class.
- Checking in. why does it take me four clicks on a kiosk, but 5 minutes of typing if I go to the checkin counter.
- Does anyone know the “rules” for using curb side checkin? Why isn’t that used more often? Are we really so stingy that we’d rather wait in long lines then tip the folks outside a couple bucks?
- Could we please come up with something other then making everyone have to take their shoes off? At least give us some carpet.
- And how about laptops? I can keep a mobile phone with as much electronic guts as a laptop, my iPod, powered ear phones, AC adapters, my mouse, etc. but the laptop has to be seen outside the bag?
- Temperature of the cabin. Why does the captain, locked in his little room control the main cabin. Often it’s too hot or too cold. Let the flight attendants manage this
- Anyone know why the windows have to be open in the main cabin for take off and landing?
- I believe that a good majority of passengers are business passengers that fly often. Can we get some more updated media for the TVs? If the airports can run CNN, why can’t you? Let’s upgrade those old VHS players, install some TiVos.
- Stop wining and thanking me profusely for choosing your airline. It’s just weird.
- Can you figure out something to let me sleep and not have my head falling all over the place? Good attempt on the curve in sides of the headrest, but not quite. Oh, and while you’re at it, any reason why the chair is shaped such that my head is pushed forward rather then preferably allowing me to lean it back so that it rests. Add a neck roll and I think we’re there.
- Does anyone use those air phones? I’m glad it’s finally getting cheaper, but am I really going to pay $10 a month?
- When am I going to get internet access. Now that’s something I’ll pay for. Hell, you could put little computers in, offer IM access and probably make a ton of money.
- Why do they come around to collect trash two minutes after they gave you your drink. Am I supposed to slam my soda?
- Who the hell decided the middle guy shouldn’t get any elbow room?
Answer found:
DO I really have to keep my window shade open for takeoff? Some of us would prefer not to watch the world whiz by at 150 mph.
If the shades are open, passengers can keep track of which way is up during an emergency. Windows are also a source of light if the cabin goes dark. The crew dims the lights during takeoff so, if the plane loses power, your eyes won’t have a hard time adjusting to the dark.