Reflections on digital commerce, performance, and the tools shaping our future—told with curiosity, honesty, and a bit of Montana grit.
From the V-Model to Real User Feedback
January 28, 2026
For a long time, the dominant question in software delivery wasn’t how fast we could move, but how early we
October 1, 2025
Get Ready for the First Cyborg Monday
In my recent Fast Company article, I introduced the idea that this holiday season won’t
September 23, 2025
Rewrite vs. Enhance: Finally a Data-Driven Answer
Every product manager or engineer who’s inherited someone else’s codebase knows the question: Do we
September 15, 2025
AI Shopping Bots are ghosts
Digital analytics platforms like Google Analytics 4 or Adobe Analytics, along with RUM tools, aren’t
August 15, 2025
AI Agents Need a New Kind of Account Management in E-Commerce
It just dawned on me: account management in e-commerce platforms needs to be completely reimagined to
August 11, 2025
AI for SMBs: The Real Bottleneck Isn’t the Tech—It’s the Data
If you’re trying to make sense of what AI can actually do for your business,
July 21, 2025
Adaptive Content for Bots: Why Many E‑Commerce Sites Are Invisible to AI
Generative AI is rapidly changing how people search for and discover products online. As an
July 21, 2025
From Digital Analytics to Business Outcomes Monitoring (BOM): Rethinking Composable Digital Experiences
A playful twist on “BOM,” traditionally known as a Bill of Materials, feels entirely appropriate
January 27, 2025
DeepSeek & The Future of AI Models: Lessons from the Browser Wars
The trajectory of innovation in AI today reminds me of the early days of the
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I write about what I’ve learned in business, tech and life—raw stories, real lessons, and moments where everything changed. Come along, explore what happens when ideas meet experience.
