Part of the excitement of blogging is the dialogue that is created between different people. Initially, we had the simple comment responses, but as the product developed the idea of trackbacks was included. This allowed each blogger to post their commentary on their respected blogs and link the two so viewers could still understand the dialogue and expansion of thoughts. After reading CIO magazine, I see that they do a great job of providing a short URL to each article for reference. Wired does this as well. The really cool trick would be to provide a trackback URL instead so that if a reader wanted to comment on a particular article, they could trackback to the original publisher’s article.