For Press or Attribution:
Short Bio (40–60 words)
Darin Archer is Chief Product Officer at Yottaa, where he leads the vision for next-generation e-commerce performance and AI-driven insight. He previously held leadership roles at Gap Inc., Elastic Path, IBM, Intel, Adobe, and Accenture. Darin is a University of Montana alumnus and lifelong student of technology, systems, and human behavior.
Medium Bio (120–150 words)
Darin Archer is the Chief Product Officer at Yottaa, where he leads product strategy for the company’s real-user intelligence platform and helps brands optimize digital experiences for speed, engagement, and commercial impact. Before joining Yottaa, Darin worked at Gap Inc., where he helped lay the foundation for personalization at scale through new customer data, content, and marketing technology capabilities.
He previously held senior leadership roles across the commerce and digital experience ecosystem, including positions at Elastic Path, IBM WebSphere Commerce, Intel’s Internet of Things Group, Adobe’s digital marketing and commerce teams, and Accenture’s global consulting practice.
Darin is a graduate of the University of Montana and remains deeply connected to his Montana roots, where he learned to balance curiosity, technology, and human behavior — themes that continue to guide his work today.
Long Bio (250–300 words)
Darin Archer is the Chief Product Officer at Yottaa, where he leads the company’s product vision across e-commerce performance, AI-assisted insight, and real-user intelligence. His work focuses on helping leading brands and retailers connect digital speed, experience quality, and commercial outcomes in measurable, customer-centric ways.
Before joining Yottaa, Darin led major initiatives at Gap Inc. to unlock personalization at scale, building a new foundation for customer data, omnichannel content, and campaign orchestration. Prior to Gap, he served as Chief Marketing Officer at Elastic Path during a pivotal phase of growth and expansion, including the company’s Series B round.
Darin has been a long-time leader in the digital commerce industry. At Adobe, he was one of the early champions of “experience-driven commerce” and played a key role in transforming adobe.com into a direct-to-consumer powerhouse. At Intel, he helped shape the retail Internet of Things strategy, defining how physical and digital environments would merge. At IBM, he led product for WebSphere Commerce, Merchandising, and Customer Experience Analytics, modernizing core platforms used across global retailers. He began his career at Accenture, where he delivered digital transformation programs for Fortune 500 companies and gained broad experience across retail, financial services, communications, and high tech.
Darin holds a B.S. in Business Administration from the University of Montana. A native of the Bitterroot Valley, he remains inspired by the combination of curiosity, pragmatism, and systems thinking that shaped his early life — themes that continue to influence his work at the intersection of technology and human behavior.
