Google?s indexing the universe

While Google is happily indexing everything they can crawl to, I?m left wondering why all those brilliant mathematicians and marketers can?t come up with a better return then a laundry list of miscellaneous web sites that have words on them that match what I asked for. How many times do you scan, click, scroll, return, and repeat until you finally find what you?re looking for? It?s painful. Here?s a thought. Why not take all the intelligence gathered and change the paradigm. I noticed the other day that when I was playing around with the keywords associated with an AdWords campaign I had built, Google was able to recommend other keywords. It seems to me that based on my key words it knows something about them, which leaded me to wonder if it knows enough to categorize my results so that I can more easily find what I am looking for. Here?s a simple example. When I search for ?Montana fly fishing,? I am returned results for sites that provide informative information about fly fishing, places to fly fish, etc. Additionally, I?ll find sites for fly shops in different parts of the world. Another key category is fly fishing guides and outfitters. So, why can?t Google take all the results, categorize them as best as possible and then show me a relationship representation so that I could drill down only on those pertaining to fly fishing guides, which was what I may have been looking for in the first place.

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